Social media and brand management
for the wedding industry
Hey wedding supplier, do you need help getting shit done? Let me take care of the things you hate most to free up your time to work on the thing you started your business for in the first place - your creativity!
“Sophie has been such a huge asset to me, hiring her was one of my best business decisions.”
— Lisa Devlin, Photography Farm
About
For over a decade I ran a successful bridal accessories business. From being stocked in House of Fraser to accessorising for London Fashion Week, scoring press in Cosmopolitan, Grazia, Vogue and beyond to a sell-out collaboration with one of the most successful wedding blogs in the world, I learned on the job the ways to market yourself across social media - without spending a penny on outside advertising.
Before long, I realised that my passion in the business was no longer the making - it was making the sales. My husband took over design and production while I headed up marketing, social media, customer service, website management and so much more.
When 2020 hit and events took a backseat, I started putting my years of learned experience to good use helping fellow wedding businesses focus on the areas that they love the most. I grew @rocknrollbridemagazine followers by 56% in just 6 months, increased the Pinterest engagements by 47% and became a regular features writer for rocknrollbride.com
For Photography Farm, I head up content creation on Instagram, Tiktok and Pinterest. A recent mentoring launch I planned and implemented was so successful that Lisa needed to take on a second cohort.
The common factor for these successes? Strategy, and showing up. A well-crafted social media roadmap is key to building a strong online presence and fostering meaningful connections with your audience. I know just how daunting and time-consuming it is to be visible in all the different places you need to be seen right now. Just don't ask me to point and dance. Nobody needs to see that.
Services
Social Media
Back when I started out with my product business in 2011, it was just enough to have a Facebook page, post some phone photos and watch the sales roll in. Oh how times have changed! Thanks, in part, to our friend the algorithm, it's now imperative to be visible on Instagram, Facebook, Pinterest, email marketing, Tiktok... All with different content, tailored to your different audiences, and all while you're supposed to be actually running a business as well?! Yeah, I'm exhausted for you.
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Instagram
Whether you're a photographer with a whole tonne of images to use but nothing to say, or a celebrant with plenty of words but not much in the way of visuals, I can help you with posting consistently, engaging with your community and growing your ideal audience to help you reach new clients and ultimately, make more sales.
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TikTok
I’ll level with you - I'm not about to sell myself as the latest Tiktok star, but here's one instance where done is better than perfect (and one of the nice features about this app!) From trending audios to the ubiquitous for you page, there's plenty of ways I can help you show up on this platform without either of us having to dance or lipsync your way through - phew!
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Pinterest
Newsflash: your couples are doing their wedding planning on Pinterest. So why aren't you getting your work on there? I can fill up your Tailwind (don't know what that is? Don't worry, I can set that up too) with lots of lovely images, optimised titles and key-word packed descriptions that will make your couples want to click through and find out more.
Content Creation
Providing BTS content for everything from workshops to editorial photoshoots, wedding content creative to live events, my content creation services are designed to craft and deliver the most engaging and impactful video edits for your brand, ensuring it resonates authentically across your social media channels. My content creation services include a selection of fully-edited, trend-led, engaging short-form videos highlighting the ethos and message of your brand and event.
Want to showcase your dynamic team, give a glimpse behind the scenes of the making of your event or harness anticipation among your audience with a curated recap? Let me know your goals and I will tailor the content to suit. Content is delivered within 24 hours alongside a bank of unedited B-roll for you to repurpose at a later date.
Brand Management
If you have tonnes of ideas for your wedding education brand but no time to implement them, then it’s time to call in a brand manager. From negotiating sponsorship and partnership deals, managing your online story, creating overarching marketing strategy across social and email, as well as in-person assistance and support at your speaking opportunities, workshops and more. If you need a sidekick for helping grow your brand to new heights, I can help.
“If you are struggling to keep on top of social media, I CAN NOT recommend hiring Sophie enough. She’s the best!”
— Kat Williams, Rock n Roll Bride
Pricing
My social media management and brand support packages are charged on a monthly retainer on an extremely limited basis. Charging for social media management by the hour doesn’t reflect the true value of the service. Social media success comes from strategy, creativity, and long-term engagement, not just time spent on a task. The quality of content, consistency, and strategic growth efforts are more important than the hours logged. Charging by the hour also risks creating a focus on quantity over quality. By offering a set rate, I can focus on delivering results and a well-rounded approach that drives meaningful engagement, without the pressure to rush through tasks just to meet a time-based quota.
Social Media Management - single platform
This would suit a one-person brand like a photographer or florist looking to hand over the strategy and management of a single platform of their social media presence.
From
£500
per calendar month
includes personalised platform strategy to best-service your wider business goals, Instagram grid posts and carousels, reel creation, engagement, stories support, asset and design creation, monthly analytics report and quarterly planning meeting and strategy reviews.
Social Media Management - multi platform
This would suit educators or service provider teams who need a bespoke, tailored social media strategy to cover multiple platforms like Instagram, Tiktok or Pinterest.
From
£1000
per calendar month
includes bespoke social media strategy for each platform to best-service your wider business goals, dedicated content delivery and execution per platform, asset and design creation, monthly analytics report and quarterly planning meeting and strategy reviews.
Brand Manager
This would suit an educator or industry influencer who needs help across all areas of their business from social management, digital store maintenance, launch support and strategy, in-person assistance and more.
Please get in touch for a bespoke quote to suit your needs.
£POA
Testimonials
“Outsourcing to Sophie has been one of my best decisions. Knowing that my socials are looked after frees me up to progress the other parts of my business and take more time off. She’s a Girl Friday with of range of skills and effective strategies. She’s on top of trends and she speaks in my voice better than I do.”
— Lisa Devlin, Photography Farm
“Hiring Sophie to do the Rock n Roll Bride Magazine social media was one of the best business decisions we’ve ever made. Having Sophie on the team means I’m no longer stressing about updating every single platform myself. She’s also so great for bouncing ideas off, and she’s always bringing us ideas on what sort of content we can create too.
We’ve now been working with Sophie for 2 years on our Instagram, Facebook and Pinterest accounts and since then she has grown the Instagram account from 15k to nearly 75k, increased Facebook engagement by 31% and increased Pinterest monthly views by 1.5 million!
If you are a small business struggling to keep on top of social media, I CAN NOT recommend hiring Sophie as your social media manager enough. She’s the best!”
— Kat Williams, Rock n Roll Bride
“Hiring Sophie has been a true game-changer for my business—without exaggeration, it’s the best decision I’ve made in all my years of running this company. Her talent shines in every area, from managing schedules to creating engaging content; she consistently excels in all she does.
Over time, Sophie’s role has grown from handling daily tasks to traveling with me for destination workshops and ultimately becoming my trusted brand manager. I rely on her completely. She is unflappable, professional, efficient, and—above all—honest and hardworking. Her dedication and expertise make her an invaluable asset, and anyone would be fortunate to have her on their team.
It’s not just a pleasure—it’s a privilege to work with Sophie. She seamlessly adapts to my working style, whether it’s responding to late-night voice notes or handling last-minute tasks. She’s always up-to-date with the latest trends on social media and brings deep knowledge in content creation, video coverage, behind-the-scenes work, scheduling, travel, and group management.
Sophie is more than a social media expert—she’s an extension of my brand, serving as my PA, brand manager, and so much more. Truly, Sophie is exceptional.”